P&G Taiwan was established in 1985. Since then, we have devoted ourselves to understanding the needs of Taiwanese consumers and providing them with products of superior quality and value that improve their lives. We now provide a wide range of products in Baby and Feminine Care, Beauty Care, Food and Beverages, and Fabric & Home Care.

P&G Taiwan has been a pioneer in many areas. We introduced the first disposable diaper in Taiwan - Pampers, the first two-in-one shampoo with conditioner - Pert, and Whisper, the first feminine protection product with "wings". P&G Taiwan is also well known as an innovator in the P&G world. The model of success for Pantene Pro-V shampoo in Taiwan was rapidly re-applied globally leading to outstanding results.

Making a contribution to the Taiwanese society is a key priority for P&G Taiwan. In order to improve overall competitiveness of Taiwan industries, P&G Taiwan has a Strategic Alliance with the Ministry of Economic Affairs focused on the promotion of Efficient Customer Response (ECR) initiative in Taiwan. In working with the society, P&G Taiwan has been a long-term sponsor of the "Six Minutes Protects A Life" program to build the awareness of cervical cancer screening. We also sponsor several children's welfare organizations. We were among the first companies in Taiwan to respond with monetary and in kind support for the 921 earthquake relief in 1999. After the 9-21 earthquakes in 1999, our employees provided donations to help people in the quake-devastated areas to make it through the hard times. During the 2003 SARS outbreak, P&G worked with Taipei City Government and the Department of Health of Executive Yuan to help the public understand how to prevent the epidemic.

The passion for innovation has kept P&G Taiwan as one of the most successful consumer products company in Taiwan's dynamic marketplace. We will continue to uphold our Corporate purpose of " providing products and services of superior quality and value that improve the lives of the world's consumers" in Taiwan.